Specialist technology and software for state and local government info@hqt.orgCommunitiesGlossarySearch

Graphic design

Design studies

60 self-initiated campaign studies, 2,880 pieces, three concept directions each, in English and Spanish.

Self-initiated design studies. Each is a fictional public information campaign, taken through three concept directions and every format a toolkit usually needs, with a Spanish adaptation. None was commissioned by, produced for, or approved by any agency or organization.

There are 60 studies here and 2,880 pieces. Each study shows three concept directions, because that is how a campaign should be presented, and each direction is carried through 12 formats: poster, flyer, postcard, square and vertical social posts, event cover, email header, three display ad sizes, a retractable banner, and a billboard. The first direction is also adapted into Spanish.

Every piece is composed by HQT's design system from its brief, its format, and its concept style, and the build checks it as it is made: no text below 4.5 to 1 contrast against anything beneath it, and none below the minimum size for its format. Each study page lists what was measured.

Maritime 9

Maritime · 48 pieces

Harbor Jobs Fair

Fill the hall with local job seekers and show that harbor careers are open to people without industry ties.

Maritime · 48 pieces

The Bay at Work

Show residents the working harbor up close and build pride in the jobs and goods that move through it.

Maritime · 48 pieces

Dockside Fish Market

Grow Saturday foot traffic at the dockside market and help local fishing families sell straight to buyers.

Maritime · 48 pieces

Learn to Sail Saturdays

Fill beginner sailing lessons with first-timers and break the idea that sailing is out of reach.

Maritime · 48 pieces

Ramp Ready

Shorten launch ramp lines by getting boaters to prep in the staging lane before they back down the ramp.

Maritime · 48 pieces

Marina Slip Waitlist

Get boat owners onto the reopened slip waitlist through a simple form before the April sign-up window closes.

Maritime · 48 pieces

Welcome Ashore

Send cruise visitors past the terminal on foot and into nearby shops, cafes, and the waterfront.

Maritime · 48 pieces

Cross-Bay Ferry

Introduce the new weekday ferry route and get car commuters to try it during launch week.

Maritime · 48 pieces

Harbor Stories Project

Record stories and scan photos from harbor families before they are lost, for a free public archive.

Waterfront 8

Waterfront · 48 pieces

Shoreline Park Opening

Draw a big, diverse crowd to opening day and make residents feel the new park belongs to them.

Waterfront · 48 pieces

Shoreline Access for All

Announce new beach access mats and loaner beach wheelchairs, and get people to reserve a chair.

Waterfront · 48 pieces

Seawall Repair Detour

Steer path users onto the signed detour during seawall repairs and keep them coming back once it reopens.

Waterfront · 48 pieces

Art Along the Bay

Introduce the new waterfront sculptures and get people to walk the full art trail with a map in hand.

Waterfront · 48 pieces

Name the Plaza

Gather name ideas for the new waterfront plaza and bring first-time participants into a civic decision.

Waterfront · 48 pieces

Fishing Pier Reopens

Celebrate the rebuilt pier with a reopening morning and bring back longtime regulars and new visitors.

Waterfront · 48 pieces

Waterfront Plan Open House

Get a broad mix of residents to review the draft waterfront plan and submit comments before the deadline.

Waterfront · 48 pieces

Bayfront Footbridge Opening

Celebrate the new walking and biking bridge and get nearby neighbors using it in its first week.

Public Safety 9

Public Safety · 48 pieces

Life Jacket Loaners

Get more people wearing life jackets on the water by making a well-fitted loaner easy to grab.

Public Safety · 48 pieces

Eyes on the Water

Get caregivers to name one adult to watch kids in the water at all times, with phones put away.

Public Safety · 48 pieces

No-Wake Zones

Get boaters to slow to no-wake speed near marinas, docks, and swimmers, with Harbor Patrol as a friendly reminder.

Public Safety · 48 pieces

Ready Before It Happens

Get households to make a family plan, build a basic kit, and sign up for local emergency alerts.

Public Safety · 48 pieces

Tsunami Zone Walk

Help people learn whether they live or work in a tsunami zone and walk their route to high ground once.

Public Safety · 48 pieces

Cool Your Coals

Get fire ring users to put fires out with water and never bury hot coals in the sand.

Public Safety · 48 pieces

Cooling Centers Open

Point people to cooling centers during heat waves and get neighbors to check on older adults nearby.

Public Safety · 48 pieces

Notice It, Report It

Teach people to report unattended bags or unusual behavior to staff or patrol, based on actions, never appearance.

Public Safety · 48 pieces

Bikes and Big Rigs

Help riders stay out of truck blind spots and remind truck drivers to look for bikes on harbor streets.

Experiences 9

Experiences · 48 pieces

Summer Concerts on the Green

Fill the lawn every Thursday with a broad mix of neighbors and make the series a summer habit.

Experiences · 48 pieces

Bayfront Movie Nights

Bring families to outdoor movies on the plaza and introduce them to waterfront dining nearby.

Experiences · 48 pieces

Harbor Neighbors Festival

Celebrate the neighborhoods' many cultures in one day and draw residents who rarely visit the bay.

Experiences · 48 pieces

Holiday Lights on the Water

Draw families to the shoreline for the lighted boat parade and recruit boat owners to decorate and enter.

Experiences · 48 pieces

Bayfront Farmers Market

Grow weekly market visits and make sure families know the market accepts food assistance benefits.

Experiences · 48 pieces

Harbor Art Walk

Bring new visitors into local studios one evening a month and help artists sell their work.

Experiences · 48 pieces

Harbor History Walks

Fill free docent-led walking tours and turn local residents into ambassadors for harbor history.

Experiences · 48 pieces

Fireworks Over the Bay

Help crowds plan fireworks night ahead, with transit, viewing areas, and safety tips, so the evening runs smoothly.

Experiences · 48 pieces

Family Day at the Harbor

Bring families to a free day of short boat rides, touch tanks, and hands-on activities at the harbor.

Environment 9

Environment · 48 pieces

Harbor Cleanup Day

Recruit volunteers for a three-hour cleanup and make the first one easy to say yes to.

Environment · 48 pieces

Shorebird Nesting Season

Get beach users to stay outside roped nesting areas and keep dogs leashed during nesting season.

Environment · 48 pieces

Protect the Eelgrass

Help boaters recognize eelgrass beds and anchor outside them to protect young fish.

Environment · 48 pieces

Bay Water Check

Teach beachgoers to check posted water quality results before swimming, especially after rain.

Environment · 48 pieces

Drains to the Bay

Get residents to keep soap, oil, trash, and yard waste out of storm drains, which flow straight to the bay.

Environment · 48 pieces

Clean Boating Kits

Hand out free spill kits and get boaters using pump-out stations and absorbent pads when they fuel.

Environment · 48 pieces

Plug In by the Bay

Introduce new public chargers on the waterfront and host a test drive day for EV-curious drivers.

Environment · 48 pieces

Fishing Line Recycling

Get anglers to put used fishing line in the new recycling tubes on every pier, not the trash or the water.

Environment · 48 pieces

Native Plant Giveaway

Give away native plants and show residents how they save water and bring back bees, butterflies, and birds.

Community 8

Community · 48 pieces

Summer Reading Club

Sign kids up for the summer reading club and keep them visiting the library through August.

Community · 48 pieces

Fall Rec Sign-Ups

Fill fall youth classes and leagues early and point families to fee waivers so no kid is left out.

Community · 48 pieces

Neighborhood Health Days

Bring residents to free clinic days for vaccines and basic screenings, and connect them to ongoing care.

Community · 48 pieces

The Bayfront Line Opens

Get first-time riders onto the new rail line during free opening weekend and show that bikes ride along.

Community · 48 pieces

Home Water Checkup

Get households to book a free home water checkup and pick up free leak and low-flow kits.

Community · 48 pieces

Small Business Help Desk

Get small business owners to book free one-on-one advising and leave with a clear next step.

Community · 48 pieces

Waterfront Volunteer Corps

Recruit volunteers for flexible roles, from trail care to event greeting, starting with a short orientation.

Community · 48 pieces

Summer Youth Jobs

Get teens to apply for paid summer jobs at parks, the harbor, and libraries before the deadline.

Technology 8

Technology · 48 pieces

Tech Basics Classes

Fill free beginner tech classes at the library and help each learner leave able to do one real task online.

Technology · 48 pieces

Free Wifi in Parks

Let residents know free public wifi now reaches parks and plazas, and show them how to connect safely.

Technology · 48 pieces

Kids Code Camp

Fill free week-long coding camps and help kids who have never coded feel they belong in tech.

Technology · 48 pieces

Permits Online

Move permit applications online by showing how easy the new portal is to use from a phone or computer.

Technology · 48 pieces

Pause Before You Click

Teach residents to pause, verify, and report suspicious messages, and to turn on two-step login.

Technology · 48 pieces

Civic Hackathon

Bring residents and technologists together for a weekend to prototype tools that improve public services.

Technology · 48 pieces

STEM Family Nights

Bring families to free evening STEM nights and spark kids' interest in engineering, coding, and ocean science.

Technology · 48 pieces

Laptop Donation Drive

Collect working laptops, wipe them securely, and give them to students and job seekers who need one.

Get in touch

Have a project or a solicitation coming up?

Talk with an HQT engineer. We respond to agency, corporate, and partner inquiries promptly.