Design study, Environment
Fishing Line Recycling
A self-initiated design study: Get anglers to put used fishing line in the new recycling tubes on every pier, not the trash or the water.
These are self-initiated studies, not client work. Each is a fictional campaign; none was commissioned by, produced for, or approved by any agency or organization.
The brief
- Line of business
- Environment
- Audience
- Pier and shore anglers who cut and replace monofilament line while they fish.
- Objective
- Get anglers to put used fishing line in the new recycling tubes on every pier, not the trash or the water.
- When and where
- Tubes on every pier, all year, Every public fishing pier
Concept A: Tangled Wings 12
Shows a pelican tangled in line, a hard image every angler understands and none wants on their conscience. Type style.
Concept B: Tube on Every Pier 12
Makes the action so simple it fits on the tube itself: snip, coil, and drop it in before you leave. Scene style.
Concept C: Catch and Release 12
Twists the angler's catch and release ethic toward old line, asking them to release it in the right place. Grid style.
Spanish adaptation of Tangled Wings 12
The first direction adapted rather than translated: the headline, supporting line, and call to action rewritten in Spanish, with the layout reflowed for the longer text. Type style.
What was checked
Every one of the 48 pieces was checked as it was composed. The lowest text contrast measured anywhere in this study is 5.94 to 1, against a minimum of 4.5 to 1. Type sizes are in the units of each format: pixels for digital formats, and for print, units of the drawing at the sizes shown.
| Format | Minimum type size | Smallest set | Lowest contrast |
|---|---|---|---|
| Poster, 18 by 24 inches | 11 | 13.2 | 5.94 to 1 |
| Flyer, letter | 11 | 13.5 | 5.94 to 1 |
| Social story, vertical | 13 | 13.0 | 5.94 to 1 |
| Retractable banner | 10 | 10.0 | 5.94 to 1 |
| Display ad, 160 by 600 | 10 | 10.0 | 5.94 to 1 |
| Social post, square | 13 | 13.2 | 5.94 to 1 |
| Display ad, 300 by 250 | 10 | 10.0 | 5.94 to 1 |
| Postcard, 6 by 4 inches | 13 | 13.2 | 5.94 to 1 |
| Event cover | 12 | 12.0 | 5.94 to 1 |
| Billboard | 12 | 12.0 | 5.94 to 1 |
| Email header | 11 | 11.0 | 5.94 to 1 |
| Display ad, 728 by 90 | 10 | 10.0 | 5.94 to 1 |