Design study, Technology
Free Wifi in Parks
A self-initiated design study: Let residents know free public wifi now reaches parks and plazas, and show them how to connect safely.
These are self-initiated studies, not client work. Each is a fictional campaign; none was commissioned by, produced for, or approved by any agency or organization.
The brief
- Line of business
- Technology
- Audience
- Students, job seekers, and families without reliable home internet who live near city parks.
- Objective
- Let residents know free public wifi now reaches parks and plazas, and show them how to connect safely.
- When and where
- Daily | 6 am to 10 pm, Parks and plazas citywide
Concept A: Strong Signal 12
Pictures a student finishing homework under a shade tree, a hopeful image of the park as a place to get ahead. Type style.
Concept B: Three Taps 12
Shows the simple steps to connect, plus one quick tip for staying safe on public wifi. Scene style.
Concept C: Office With Grass 12
Invites remote workers and students to trade the kitchen table for a picnic table with a view. Grid style.
Spanish adaptation of Strong Signal 12
The first direction adapted rather than translated: the headline, supporting line, and call to action rewritten in Spanish, with the layout reflowed for the longer text. Type style.
What was checked
Every one of the 48 pieces was checked as it was composed. The lowest text contrast measured anywhere in this study is 5.11 to 1, against a minimum of 4.5 to 1. Type sizes are in the units of each format: pixels for digital formats, and for print, units of the drawing at the sizes shown.
| Format | Minimum type size | Smallest set | Lowest contrast |
|---|---|---|---|
| Poster, 18 by 24 inches | 11 | 13.2 | 5.11 to 1 |
| Flyer, letter | 11 | 13.5 | 5.11 to 1 |
| Social story, vertical | 13 | 13.0 | 5.11 to 1 |
| Retractable banner | 10 | 10.0 | 5.11 to 1 |
| Display ad, 160 by 600 | 10 | 10.0 | 5.11 to 1 |
| Social post, square | 13 | 13.2 | 5.11 to 1 |
| Display ad, 300 by 250 | 10 | 10.0 | 5.11 to 1 |
| Postcard, 6 by 4 inches | 13 | 13.2 | 5.11 to 1 |
| Event cover | 12 | 12.0 | 5.11 to 1 |
| Billboard | 12 | 12.0 | 5.11 to 1 |
| Email header | 11 | 11.0 | 5.11 to 1 |
| Display ad, 728 by 90 | 10 | 10.0 | 5.11 to 1 |