Design study, Technology
Kids Code Camp
A self-initiated design study: Fill free week-long coding camps and help kids who have never coded feel they belong in tech.
These are self-initiated studies, not client work. Each is a fictional campaign; none was commissioned by, produced for, or approved by any agency or organization.
The brief
- Line of business
- Technology
- Audience
- Upper elementary and middle school kids, especially girls and kids who have never written code.
- Objective
- Fill free week-long coding camps and help kids who have never coded feel they belong in tech.
- When and where
- July 12 to 16 | 9 am to 3 pm, Harbor Library maker lab
Concept A: Their Own Game 12
Focuses on the pride of showing family a game you built yourself on the last day of camp. Type style.
Concept B: Everything Provided 12
Reassures parents up front that no experience or laptop is needed, since devices, lunch, and mentors are provided. Scene style.
Concept C: Screen Time Upgrade 12
Flips the screen time battle, turning hours on a device into something parents can brag about. Grid style.
Spanish adaptation of Their Own Game 12
The first direction adapted rather than translated: the headline, supporting line, and call to action rewritten in Spanish, with the layout reflowed for the longer text. Type style.
What was checked
Every one of the 48 pieces was checked as it was composed. The lowest text contrast measured anywhere in this study is 4.74 to 1, against a minimum of 4.5 to 1. Type sizes are in the units of each format: pixels for digital formats, and for print, units of the drawing at the sizes shown.
| Format | Minimum type size | Smallest set | Lowest contrast |
|---|---|---|---|
| Poster, 18 by 24 inches | 11 | 13.2 | 4.74 to 1 |
| Flyer, letter | 11 | 13.5 | 4.74 to 1 |
| Social story, vertical | 13 | 13.0 | 4.74 to 1 |
| Retractable banner | 10 | 10.0 | 4.74 to 1 |
| Display ad, 160 by 600 | 10 | 10.0 | 4.74 to 1 |
| Social post, square | 13 | 13.2 | 4.74 to 1 |
| Display ad, 300 by 250 | 10 | 10.0 | 4.74 to 1 |
| Postcard, 6 by 4 inches | 13 | 13.2 | 4.74 to 1 |
| Event cover | 12 | 12.0 | 4.74 to 1 |
| Billboard | 12 | 12.0 | 4.74 to 1 |
| Email header | 11 | 11.0 | 4.74 to 1 |
| Display ad, 728 by 90 | 10 | 10.0 | 4.74 to 1 |