Design study, Technology
STEM Family Nights
A self-initiated design study: Bring families to free evening STEM nights and spark kids' interest in engineering, coding, and ocean science.
These are self-initiated studies, not client work. Each is a fictional campaign; none was commissioned by, produced for, or approved by any agency or organization.
The brief
- Line of business
- Technology
- Audience
- Families with elementary and middle school kids who want hands-on science and engineering fun together.
- Objective
- Bring families to free evening STEM nights and spark kids' interest in engineering, coding, and ocean science.
- When and where
- Third Thursdays | 5:30 to 7:30 pm, Harbor Community Center
Concept A: The Click Moment 12
Captures the instant an experiment finally works and a kid gets it, the kind of spark that can grow into a career. Type style.
Concept B: Straw Bridge Challenge 12
Names the actual activity, a straw-and-tape bridge challenge, so families know it is hands-on, not a lecture. Scene style.
Concept C: Mess Stays Here 12
Celebrates the mess that comes with real experiments, the kind parents are glad happens somewhere else. Grid style.
Spanish adaptation of The Click Moment 12
The first direction adapted rather than translated: the headline, supporting line, and call to action rewritten in Spanish, with the layout reflowed for the longer text. Type style.
What was checked
Every one of the 48 pieces was checked as it was composed. The lowest text contrast measured anywhere in this study is 4.74 to 1, against a minimum of 4.5 to 1. Type sizes are in the units of each format: pixels for digital formats, and for print, units of the drawing at the sizes shown.
| Format | Minimum type size | Smallest set | Lowest contrast |
|---|---|---|---|
| Poster, 18 by 24 inches | 11 | 13.2 | 4.74 to 1 |
| Flyer, letter | 11 | 13.5 | 4.74 to 1 |
| Social story, vertical | 13 | 13.0 | 4.74 to 1 |
| Retractable banner | 10 | 10.0 | 4.74 to 1 |
| Display ad, 160 by 600 | 10 | 10.0 | 4.74 to 1 |
| Social post, square | 13 | 13.2 | 4.74 to 1 |
| Display ad, 300 by 250 | 10 | 10.0 | 4.74 to 1 |
| Postcard, 6 by 4 inches | 13 | 13.2 | 4.74 to 1 |
| Event cover | 12 | 12.0 | 4.74 to 1 |
| Billboard | 12 | 12.0 | 4.74 to 1 |
| Email header | 11 | 11.0 | 4.74 to 1 |
| Display ad, 728 by 90 | 10 | 10.0 | 4.74 to 1 |