Design study, Community
Neighborhood Health Days
A self-initiated design study: Bring residents to free clinic days for vaccines and basic screenings, and connect them to ongoing care.
These are self-initiated studies, not client work. Each is a fictional campaign; none was commissioned by, produced for, or approved by any agency or organization.
The brief
- Line of business
- Community
- Audience
- Adults and families without a regular doctor, including uninsured and Spanish-speaking residents.
- Objective
- Bring residents to free clinic days for vaccines and basic screenings, and connect them to ongoing care.
- When and where
- First Saturdays | 9 am to 1 pm, Northside Recreation Center
Concept A: Your Turn Now 12
Speaks to parents who always put themselves last, giving them permission to take care of their own health. Type style.
Concept B: What to Expect 12
Lists what is offered and how it works, so first-time visitors know what to expect before they arrive. Scene style.
Concept C: Overdue Is Okay 12
Admits most people are behind on a checkup and makes catching up feel light, not shameful. Grid style.
Spanish adaptation of Your Turn Now 12
The first direction adapted rather than translated: the headline, supporting line, and call to action rewritten in Spanish, with the layout reflowed for the longer text. Type style.
What was checked
Every one of the 48 pieces was checked as it was composed. The lowest text contrast measured anywhere in this study is 8.14 to 1, against a minimum of 4.5 to 1. Type sizes are in the units of each format: pixels for digital formats, and for print, units of the drawing at the sizes shown.
| Format | Minimum type size | Smallest set | Lowest contrast |
|---|---|---|---|
| Poster, 18 by 24 inches | 11 | 13.2 | 8.14 to 1 |
| Flyer, letter | 11 | 13.5 | 8.14 to 1 |
| Social story, vertical | 13 | 13.0 | 8.14 to 1 |
| Retractable banner | 10 | 10.0 | 8.14 to 1 |
| Display ad, 160 by 600 | 10 | 10.0 | 8.14 to 1 |
| Social post, square | 13 | 13.2 | 8.14 to 1 |
| Display ad, 300 by 250 | 10 | 10.0 | 8.14 to 1 |
| Postcard, 6 by 4 inches | 13 | 13.2 | 8.14 to 1 |
| Event cover | 12 | 12.0 | 8.14 to 1 |
| Billboard | 12 | 12.0 | 8.14 to 1 |
| Email header | 11 | 11.0 | 8.14 to 1 |
| Display ad, 728 by 90 | 10 | 10.0 | 8.14 to 1 |