Design study, Community
Fall Rec Sign-Ups
A self-initiated design study: Fill fall youth classes and leagues early and point families to fee waivers so no kid is left out.
These are self-initiated studies, not client work. Each is a fictional campaign; none was commissioned by, produced for, or approved by any agency or organization.
The brief
- Line of business
- Community
- Audience
- Parents of school-age kids looking for affordable after-school sports, swim, art, and dance.
- Objective
- Fill fall youth classes and leagues early and point families to fee waivers so no kid is left out.
- When and where
- Opens Monday, August 2, Any rec center or online
Concept A: Find Their Thing 12
Celebrates the moment a kid finds the activity that clicks, whether it is the team, the stage, or the pool. Type style.
Concept B: Before It Fills 12
Gives parents the date and the fee waiver option up front, since full classes and cost are the top barriers. Scene style.
Concept C: Couch to Court 12
Offers parents a cheerful alternative to the after-school screen battle without lecturing anyone. Grid style.
Spanish adaptation of Find Their Thing 12
The first direction adapted rather than translated: the headline, supporting line, and call to action rewritten in Spanish, with the layout reflowed for the longer text. Type style.
What was checked
Every one of the 48 pieces was checked as it was composed. The lowest text contrast measured anywhere in this study is 5.38 to 1, against a minimum of 4.5 to 1. Type sizes are in the units of each format: pixels for digital formats, and for print, units of the drawing at the sizes shown.
| Format | Minimum type size | Smallest set | Lowest contrast |
|---|---|---|---|
| Poster, 18 by 24 inches | 11 | 13.2 | 5.38 to 1 |
| Flyer, letter | 11 | 13.5 | 5.38 to 1 |
| Social story, vertical | 13 | 13.0 | 5.38 to 1 |
| Retractable banner | 10 | 10.0 | 5.38 to 1 |
| Display ad, 160 by 600 | 10 | 10.0 | 5.38 to 1 |
| Social post, square | 13 | 13.2 | 5.38 to 1 |
| Display ad, 300 by 250 | 10 | 10.0 | 5.38 to 1 |
| Postcard, 6 by 4 inches | 13 | 13.2 | 5.38 to 1 |
| Event cover | 12 | 12.0 | 5.38 to 1 |
| Billboard | 12 | 12.0 | 5.38 to 1 |
| Email header | 11 | 11.0 | 5.38 to 1 |
| Display ad, 728 by 90 | 10 | 10.0 | 5.38 to 1 |