Design study, Community
Home Water Checkup
A self-initiated design study: Get households to book a free home water checkup and pick up free leak and low-flow kits.
These are self-initiated studies, not client work. Each is a fictional campaign; none was commissioned by, produced for, or approved by any agency or organization.
The brief
- Line of business
- Community
- Audience
- Homeowners and renters who want lower water bills but are not sure where water is being wasted.
- Objective
- Get households to book a free home water checkup and pick up free leak and low-flow kits.
- When and where
- Free checkups all year, Book online or by phone
Concept A: The Sleepless Drip 12
Makes a hidden leak feel like a slow, quiet loss, the kind of waste people hate once they notice it. Type style.
Concept B: Free Kit Inside 12
Leads with what people get, a free kit with a low-flow showerhead, aerators, and leak tablets. Scene style.
Concept C: Toilet Detective 12
Borrows the old prank call joke and turns a boring chore into a quick, oddly satisfying test. Grid style.
Spanish adaptation of The Sleepless Drip 12
The first direction adapted rather than translated: the headline, supporting line, and call to action rewritten in Spanish, with the layout reflowed for the longer text. Type style.
What was checked
Every one of the 48 pieces was checked as it was composed. The lowest text contrast measured anywhere in this study is 6.19 to 1, against a minimum of 4.5 to 1. Type sizes are in the units of each format: pixels for digital formats, and for print, units of the drawing at the sizes shown.
| Format | Minimum type size | Smallest set | Lowest contrast |
|---|---|---|---|
| Poster, 18 by 24 inches | 11 | 13.2 | 6.19 to 1 |
| Flyer, letter | 11 | 13.5 | 6.19 to 1 |
| Social story, vertical | 13 | 13.0 | 6.19 to 1 |
| Retractable banner | 10 | 10.0 | 6.19 to 1 |
| Display ad, 160 by 600 | 10 | 10.0 | 6.19 to 1 |
| Social post, square | 13 | 13.2 | 6.19 to 1 |
| Display ad, 300 by 250 | 10 | 10.0 | 6.19 to 1 |
| Postcard, 6 by 4 inches | 13 | 13.2 | 6.19 to 1 |
| Event cover | 12 | 12.0 | 6.19 to 1 |
| Billboard | 12 | 12.0 | 6.19 to 1 |
| Email header | 11 | 11.0 | 6.19 to 1 |
| Display ad, 728 by 90 | 10 | 10.0 | 6.19 to 1 |